6 Common Website Copywriting Mistakes that Ruin Your Page

Is your website having a difficult time converting visitors into customers? If so, you could be making crucial website copywriting mistakes that are holding your business back. The simple truth is your website needs more than bland filler text to be successful.

Here are some of the most common website copywriting mistakes you could be making.

1. Too Many Distractions- One of the biggest mistakes companies make is trying to bite off more than they can chew. Typically, this occurs on the home page. The company tries to explain, in full detail, every single facet of their business. Always keep your website copy tight and focused. Create separate pages for each unique topic. Not only is this better for SEO purposes, but it also keeps your visitors clicking forward.

2. Excessive Keyword Usage- What passes as SEO copywriting today is often nothing more than keyword-stuffed, unreadable content. Sure, the sites might grab some high rankings in the search engines, but what’s the point if your human visitors can’t read your clunky content? The key to great search engine copywriting is combining the best of both worlds—keyword optimization and traditional copywriting fundamentals.

3. Ignoring Eye Patterns- For years, experts have been analyzing how online viewers read content. It turns out they don’t really read it at all. Online users tend to scan through content rather than read it word for word. This means your website needs to accommodate their scanning patterns. How can you do this? Use brief paragraphs with bolded headings to guide their eyes through the main points of your content.

4. No Call to Action- If your website doesn’t have a clear call to action, you’ll never get the conversions you want. If you want your users to take an action, tell them to do so. Ideally, your website should be designed in a way that leads their eyes to the call to action. Keep this call as simple and to the point as possible.

5. Boring Headlines- This is another result of over-optimization. Everyone is so obsessed with stuffing keywords in their title that they forget about making it compelling. The Internet is crammed with content on every subject imaginable. How do you stand apart from the crowd? By creating compelling titles that demand your visitors keep reading.

6. Not Engaging the Reader- The ultimate point of your SEO website content is to promote your brand and to increase your sales. Don’t make the website copywriting mistake of boring your readers to death. Engage your visitors by explaining what’s in it for them. Sell the benefits of your products, and relate with your readers on a personal level.

Search Engine Copywriting

If your website is making any of these mistakes, let me help. I’m Eric Brantner, a search engine copywriting expert with years of client-side experience. I can provide your business with search engine friendly content that ranks well and gets results. Take advantage of a free copywriting consultation by contacting Houston copywriter today!