TESTIMONIALS

Gerald Weber"Eric always delivers ahead of schedule and he has superb copywriting skills. Anyone looking for a business copywriter can't go wrong with Eric."
Gerald Weber, President,SEM Group Houston SEO




HostGator"Eric writes well-researched and engaging posts that have a history of driving quality traffic to our site. He's super self-motivated, and has always been able to produce great content with essentially no instructions or guidance. Getting to work with Eric over the past two years has been a pleasure."
Chad Bean, Marketing Director at HostGator Web Hosting




Thomson Chemmanoor"I highly recommend Eric to anyone that seeks true professional freelance copywriting services. All the articles and blog posts that Eric wrote for our sites are highly researched and a pleasure to read."
Thomson Chemmanoor, CEO/Founder Digital Labz Houston Web Design & Development




Thomson Chemmanoor"Eric is a very deligent and hardworking individual I have come across in this business. He is very empathetic to his client's requirements and delivers a very high quality product. I highly recommend everyone to use his services. "
President IT Caliber, Inc

The Power of Emotional Website Copywriting

The best website copywriting is the kind that connects with readers on a deep, emotional level. Since emotions are an important part of buying decisions, it's essential that your copy taps into the potential customer's emotions.

Here are a few ways to create emotional copywriting.
1. Don't Hide Your Personality- We've all read our fair share of dry, boring website copywriting. It reads as if it were written by a robot. The problem is these companies are trying to be too rational in their sales pitch. Sure, you need to make a logical case for purchasing your product, but without emotions, the reader won't have the inspiration to take action. Use your unique personality to connect with the reader on a one-on-one basis. This way, you are talking with the reader rather than to them.
2. Talk About Benefits- Successful brands are built by selling the product's benefits, not its features. Too many companies get wrapped up in talking about why their product is so great. They describe the technical differences that make their product superior to the competition. The problem is consumers don't care about the features. All they want to know is how the product will benefit them. Benefits are the foundation of emotional SEO copywriting. It's what will cause the potential consumer to get off the couch to take action toward becoming a loyal customer.
3. Avoid Hyperbole- A common mistake many copywriters make is to confuse exaggeration with emotion. For some reason, they think the more superlatives they use, the more emotional the writing is. The truth is it's the complete opposite. Copy that goes on and on about how their product is the greatest creation in the history of mankind earns as much trust as a late night infomercial. Educated consumers will see it as nothing more than an over the top sales pitch. Avoid hyperbole at all costs.
4. Use the Right Emotion- There are many emotions you have at your disposal to incorporate into your website copywriting. But which one should you use? The answer depends on who your target audience is. For some audiences, using copy that evokes feelings of pride will do the trick. Other audiences might need prodding through fear. The only way to know which emotion is right is to fully understand your target audience.
Emotional Website Copywriting

Does your website copywriting connect with consumers on an emotional reader? If not, let Eric Brantner create powerful copy that will give your products the attention they deserve. His copy will help transform casual website visitors into loyal consumers of your brand.

To get a FREE quote for your next project, simply fill out the form below or call 281-813-1036.



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