TESTIMONIALS

Gerald Weber"Eric always delivers ahead of schedule and he has superb copywriting skills. Anyone looking for a business copywriter can't go wrong with Eric."
Gerald Weber, President,SEM Group Houston SEO




HostGator"Eric writes well-researched and engaging posts that have a history of driving quality traffic to our site. He's super self-motivated, and has always been able to produce great content with essentially no instructions or guidance. Getting to work with Eric over the past two years has been a pleasure."
Chad Bean, Marketing Director at HostGator Web Hosting




Thomson Chemmanoor"I highly recommend Eric to anyone that seeks true professional freelance copywriting services. All the articles and blog posts that Eric wrote for our sites are highly researched and a pleasure to read."
Thomson Chemmanoor, CEO/Founder Digital Labz Houston Web Design & Development




Thomson Chemmanoor"Eric is a very deligent and hardworking individual I have come across in this business. He is very empathetic to his client's requirements and delivers a very high quality product. I highly recommend everyone to use his services. "
President IT Caliber, Inc

5 Press Release Tips

A well crafted press release can be an invaluable tool for increasing your brand exposure. Unfortunately, most press releases aren't well crafted. Many of them are nothing more than hastily thrown together advertisements that offer little relevant information to the reader. Here are 5 press release tips you can use to ensure your article is as effective as possible.

1. Make It Newsworthy- The most important thing to consider when drafting your press release is whether or not it's newsworthy. The internet is full of press releases that have absolutely no news value. If your press release contains information that people care about, it will be picked up by more media outlets, and it will spread your brand to a new group of potential consumers.
2. Optimize the Content- Today, press releases are an important way to increase your exposure online. To get the most juice out of your press release, apply sound SEO website content techniques. Optimizing the title, subtitle and body will shoot your press release to the top of the SERPs.
3. Get to the Point- The Internet is full of information that is vying for people's attention. For this reason, you need to grab the reader's attention immediately. Your title and first paragraph must hook the reader and demand that they keep reading. If these sections fall flat, readers will move on to the next article.
4. Avoid Sales Jargon- While press releases are a great tool for building your online presence, you shouldn't treat them as advertisements. Craft your press release in an unbiased manner. If readers think your press release is too sales driven, they will ignore it like any other advertisement. Instead, you should provide them with quality information that they can learn from.
5. Brevity is Key- Your press release is not a detailed manual. It's supposed to be a short document that focuses on a single point. The recommended word count for your press release is about 400 words. Most well written press releases contain between 300 and 400 words. If you cannot get your message across in that number of words, perhaps you should consider writing a detailed article instead.
To ensure your press release receives the attention it deserves, consider hiring professional press release writing services . Eric Brantner creates optimized press releases that engage potential consumers and increase your exposure in the search engines.

To get a FREE quote for your next project, simply fill out the form below or call 281-813-1036.



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