TESTIMONIALS

Gerald Weber"Eric always delivers ahead of schedule and he has superb copywriting skills. Anyone looking for a business copywriter can't go wrong with Eric."
Gerald Weber, President,SEM Group Houston SEO




HostGator"Eric writes well-researched and engaging posts that have a history of driving quality traffic to our site. He's super self-motivated, and has always been able to produce great content with essentially no instructions or guidance. Getting to work with Eric over the past two years has been a pleasure."
Chad Bean, Marketing Director at HostGator Web Hosting




Thomson Chemmanoor"I highly recommend Eric to anyone that seeks true professional freelance copywriting services. All the articles and blog posts that Eric wrote for our sites are highly researched and a pleasure to read."
Thomson Chemmanoor, CEO/Founder Digital Labz Houston Web Design & Development




Thomson Chemmanoor"Eric is a very deligent and hardworking individual I have come across in this business. He is very empathetic to his client's requirements and delivers a very high quality product. I highly recommend everyone to use his services. "
President IT Caliber, Inc

7 Steps for Effective Social Media Communication

In the world of Internet marketing, the buzz phrase of the moment is "social media advertising." Companies of every shape and size and from every industry are dipping their toes in the water of social media. Unfortunately, they often end up disappointed when their content gets little attention and they fail to build a solid community.

Even though their kneejerk reaction is to write off social media advertising, the problem is they don't understand effective social media communication. Here are 7 tips for effective social media copywriting.

1. Know Your Audience- No matter what format you use, the ultimate purpose of writing is to communicate with a specific audience. That's why the first key to great social media communication is understanding the audience you're trying to reach. Take the time to study the various social media sites in your niche, and learn the audience's likes and dislikes. Think of it as market research.
2. Don't Advertise- Sure, it's social media advertising, but you don't want to come off like an overbearing salesperson. Self-promotional social media copywriting doesn't earn any attention because it fails to connect with readers. How can you expect your readers to spread your content if it's nothing more than a thinly veiled infomercial?
3. Focus on Adding Value- Instead of pitching your company, you should focus on adding value. Take a look at the front page of any social media site. All of the hot content always serves a specific purpose. Whether it's breaking a hot story or providing a detailed resource on a subject, the most popular social media content always adds value to the user experience.
4. Spend Time on the Headline- Social media users are picky about which submitted content they choose to read. They have to be. Think about it: every second there are submissions pouring in. The best way to entice someone to read your post is to come up with a compelling headline that grabs their interest. Settling for a boring, keyword-stuffed headline won't get you the attention you desire.
5. Show Your Personality- If you want to create effective social media communication, you have to display your personality. Give your readers something they can connect to. Dry, stiff, impersonal content isn't social, and it doesn't connect with readers. Think of social media copywriting as an in-person conversation with your reader. Just write the way you talk, and you'll showcase your unique personality.
6. Keep it Scanner-Friendly- This rule applies to all online content. Numerous eye-tracking studies have determined that online users scan content rather than reading it. This means you need to create social media advertising copy that meets their scanning tendencies. Use short passages and plenty of bold, descriptive headings to create scannable content.
7. Learn from Your Readers- Creating a successful social media campaign takes time. You have to build relationships over time, and you have to learn from your readers. After all, who can tell you what your readers like better than the readers themselves? Pay attention to their comments, and listen to their suggestions and concerns. The more you learn from your readers, the more successful your social media campaigns will be.
If you incorporate these tips into your social media communication, you'll soon have a strong online presence.

To get a FREE quote for your next project, simply fill out the form below or call 281-813-1036.



:
:

Powered by thesitewizard.com

SERVICES

PRINT ONLINE